The following professors are part of the iisys pool of experts.
Falkenreck, Christine, Prof. Dr.
- Chair of Marketing and Sales for Industrial Goods
- Interest- and Research Emphases: Customer Relationship Management, customer retention scheme in Business-to-Business Marketing, quantitative market research, structural equation models
- Chair of Factory Data Capture and Management Information Systems
- Emphases: Management information systems and computer networking
- Professorship for Database Management Systems
- Emphases: Applied machine learning
- Chair of Service Design, Interface Design und Media Theory
- Emphases: Interface design and service design
- Chair of Digital Marketing: Online-Marketing, E-commerce and Social Media
- Emphases: Marketing information and marketing monitoring systems; Analysis of social networks and viral dissemination; distribution of science and information (science management and information management from marketing perspective); conversion optimization, targeting, conversion tracking and lead generation
- Chair of Information and Communication Systems for Operational Tasks
- Emphases: Processes and IT in the area of health economy, interoperability within and between application systems for health economy, ambient assisted living